Skip to content
Independent franchise research. Free for buyers. See our data and studiesHow this site is paid

Swim School Franchise: The Pool Decision, the Permits and Three Current FDDs

Empty indoor teaching pool with kickboards on the deck and exposed air ducts overhead

A swim school franchise costs $57,500 to $3,746,733 for a new operator in three Minnesota-filed FDDs, and the pool sets the price: sharing a club’s pool costs least, building an indoor pool costs most and takes longest.

Key takeaways

  • Goldfish Swim School’s FDD issued March 14, 2025 lists leasehold improvements of $1,334,230 to $2,685,033 inside an Item 7 total of $1,663,263 to $3,746,733, for a 6,000 to 9,500 square foot school (Goldfish FDD, Item 7).
  • British Swim School’s FDD issued April 21, 2026 totals $122,700 to $176,050 for a Standard Territory because franchisees rent or license pool time; Pool Program fees typically run 10% to 25% of lesson revenues (British Swim School FDD, Item 7 note 5).
  • SafeSplash’s FDD issued April 17, 2026 prices a 4,500 square foot dedicated build at $151 to $211 per square foot after a $55 tenant allowance, or $206 to $266 per square foot without one (SafeSplash FDD, Item 7 note 8).
  • In Florida, the application for a Department of Health operating permit must come before the building permit application, and the operating permit renews every year (Fla. Stat. 514.03; 514.031(4)).
  • Item 11 timing runs from 90 to 120 days on a rented pool (British Swim School) to 600 days for a built Goldfish school, with SafeSplash Dedicated builds at 12 to 24 months (SafeSplash FDD, Item 11).
  • The CDC Model Aquatic Health Code, 5th edition posted December 16, 2024, calls for a qualified operator onsite or available within 2 hours at any pool used for swimming training, where a state or county adopts it (MAHC 6.3.1.1.2).

Do you rent a pool, share a club’s pool, convert a school or build one?

The three filings describe five ways to get water for lessons. British Swim School franchisees teach in pools they own, rent from a hotel or fitness center, or license through the franchisor’s Pool Program, and the franchisor states it typically does not own any pools (British Swim School FDD, Items 1 and 11). SafeSplash sells Hosted, Dedicated and two Conversion formats. Goldfish Swim School sells one: a built school.

Pool routeFilingWhat the water costs youSource
Rented or licensed poolBritish Swim School (April 21, 2026)Pool security deposit $0 to $8,000; 3 months of pool usage $1,500 to $12,000; Pool Program fees typically 10% to 25% of lesson revenues, with possible monthly minimumsItem 7 and note 5
Hosted Location inside a clubSafeSplash (April 17, 2026)Hosted Location Fee: the greater of 10% to 25% of Gross Revenues or base rent of $1,200 to $4,000Item 7 note 15
Conversion of an independent schoolSafeSplash (April 17, 2026)Net leasehold improvements $0 to $100,000; franchisor reimburses up to $20,000 of rebranding costs in the first two monthsItem 7 and note 9
Dedicated build in a leased shellSafeSplash (April 17, 2026)One 1,000 to 1,250 square foot pool in about 4,500 square feet; net leasehold improvements $679,550 to $949,800Item 7 and note 8
Built schoolGoldfish Swim School (March 14, 2025)Leasehold improvements $1,334,230 to $2,685,033, covering pool construction, pump and filtration, water heating and humidity controlItem 7 and note 4

Hosted pools are the larger share of SafeSplash’s franchised base. Of 106 franchised SafeSplash businesses at December 31, 2025, 63 were Hosted Locations, 29 were Dedicated Locations and 14 were Dedicated Locations with the SwimLabs Technology Package, according to the introduction to Item 19 of the SafeSplash FDD. Because a hosted pool is typically shared with the host facility’s own users, the FDD says most Hosted Locations run a limited number of classes and operate one to seven days a week.

Figure 1SafeSplash franchised businesses by format, December 31, 2025106 franchised businesses, as stated in Item 19 of the April 17, 2026 FDD
02040608063Hosted Locations29Dedicated Locations14Dedicated with SwimLabs
Source: SafeSplash Swim School FDD issued April 17, 2026, Item 19 introduction, Minnesota CARDS. Accessed November 3, 2026.

63 of 106 franchised SafeSplash businesses taught in a host facility’s pool at December 31, 2025. Source: SafeSplash FDD issued April 17, 2026, Item 19, accessed November 3, 2026.

What goes into an indoor teaching pool before the first lesson?

A built pool adds engineering lines that rented formats never see. SafeSplash budgets $0 to $7,835 for a geotechnical soil report, $17,250 for architectural construction documents and $14,000 for engineered pool plans that must be stamped by an engineer (Item 7 notes 5 to 7). Goldfish Swim School adds water tap fees of $0 to $93,000 and a required owner’s representative at $15,000 to $45,000 (Goldfish FDD, Item 7).

Build lineGoldfish Swim School, 2025 FDDSafeSplash Dedicated, 2026 FDDSource
Facility size6,000 to 9,500 square feetAbout 4,500 square feet; one 1,000 to 1,250 square foot poolGoldfish note 3; SafeSplash notes 4 and 8
Architecture$34,500 to $85,000$17,250Item 7 tables
Pool engineeringInside leasehold improvements$14,000 engineered pool plansSafeSplash note 7
Soil testingSite testing and diligence inside leasehold improvements$0 to $7,835Goldfish note 4; SafeSplash note 5
Leasehold improvements$1,334,230 to $2,685,033$679,550 to $949,800 (net of allowance)Item 7 tables
Air handlingSystems for consistent temperature and humiditySecond HVAC system with dehumidification, added to the base HVACGoldfish note 4; SafeSplash note 8
Water tap fees$0 to $93,000No separate lineGoldfish note 12
Project management$15,000 to $45,000, approved supplier requiredIncluded in net leasehold improvementsGoldfish note 11; SafeSplash note 8
Licenses, permits and deposits$4,500 to $80,000$4,400 to $10,000, including health department approvalsGoldfish note 9; SafeSplash note 14

Goldfish note 12 says some developers have already paid the water tap fee, so the $0 low end depends on the site’s history. SafeSplash note 8 excludes site development, a larger pool than recommended, a second pool and free-standing construction on raw land, any of which would push the $961,200 to $1,348,785 Dedicated total higher (SafeSplash FDD, Item 7 note 8).

How much does a tenant improvement allowance change the per-foot build cost?

SafeSplash prices its prototype at $151 to $211 per square foot after deducting a $55 per square foot tenant improvement allowance, and at $206 to $266 per square foot if the landlord pays nothing. On the 4,500 square feet the filing assumes, the allowance is worth $247,500. The FDD also warns that banks typically will not cut the loan amount by the allowance (SafeSplash FDD, Item 7 note 8).

CasePer square foot (FDD)Times 4,500 square feet (our arithmetic)Source
With $55 allowance, low$151$679,500SafeSplash Item 7 note 8
With $55 allowance, high$211$949,500SafeSplash Item 7 note 8
No allowance, low$206$927,000SafeSplash Item 7 note 8
No allowance, high$266$1,197,000SafeSplash Item 7 note 8
Value of the allowance$55$247,500SafeSplash Item 7 note 8

The Item 7 table itself prints $679,550 to $949,800 for net leasehold improvements, $50 and $300 above the per-foot products, as filed. The lease is where the $247,500 gap is won or lost, so the allowance amount, what it may be spent on and when it is paid belong in the letter of intent, as note 8 itself advises.

SafeSplash FDD Item 7 note 8 with per-square-foot build costs boxed
SafeSplash FDD issued April 17, 2026, Item 7 note 8: $151 to $211 per square foot net of a $55 allowance, $206 to $266 without it. Minnesota CARDS, accessed November 3, 2026.

What does the CDC Model Aquatic Health Code ask of an indoor pool?

The CDC Model Aquatic Health Code is guidance, not federal law: it becomes law only where a state, local, territorial or tribal jurisdiction adopts it, in whole or in part. The current 5th edition was posted December 16, 2024 and the code volume runs 204 pages. Its numbered sections are a checklist for the design professional and the pool operator.

  • MAHC 4.1.5.1: construction permits are obtained before any aquatic facility is built.
  • MAHC 4.6.2.7.4: outdoor air for pool and deck areas at 0.48 cfm per square foot under ASHRAE 62.1; 4.6.2.7.3 requires an alarm if outdoor air drops below that rate.
  • MAHC 4.6.2.7.1: if air moves faster than 30 fpm across the water surface, the ASHRAE evaporation formula must be used in the design.
  • MAHC Table 4.7.1.10: a 6 hour maximum turnover for the All Other Pools class; spa, therapy and exercise pools at 72 to 93 degrees F run 1 to 4 hours depending on gallons per bather.
  • MAHC 5.1.1.1: the operating permit must be issued before the pool opens to the public, and 5.1.1.4 issues it in the owner’s name.
  • MAHC 6.3.1.1.2(5): a qualified operator onsite or available within 2 hours at a venue used to provide swimming training.

Which turnover row applies to a teaching pool is a decision for the authority having jurisdiction, so ask the reviewing health department which MAHC edition, if any, it has adopted before the pool engineer sizes pumps and filters (MAHC 2024 code volume).

Who approves a public pool in Florida and in Texas?

The two states split the job differently. Florida’s Department of Health permits every public pool: the operating permit application goes to the department before the building permit application (Fla. Stat. 514.03), and operating without a valid permit is unlawful (Fla. Stat. 514.031). Texas sets statewide standards in 25 TAC Chapter 265, Subchapter L, and lets local authorities adopt equal or stricter rules (25 TAC 265.181(g)).

QuestionFloridaTexasSource
Rule setChapter 514, Florida Statutes; Chapter 64E-9, F.A.C.Health and Safety Code 341.064; 25 TAC 265.181 onwardFla. Stat. 514; 25 TAC 265.181(a)
Construction standardFlorida Building Code, checked by local building officials2021 International Swimming Pool and Spa Code, Chapters 4 to 6, adopted by referenceFla. Stat. 514.03(2); 25 TAC 265.181(b) and (c)
Plan reviewOperating permit application to the department before the building permitDSHS may review plans and notifies the owner in writing if it willFla. Stat. 514.03(1); 25 TAC 265.183(a)
State feesPlan approval $275 to $500; initial operating permit $125 to $250; annual fee $75 to $125 up to 25,000 gallons, $160 to $265 aboveNone in the two sections reviewed; ask the city or countyFla. Stat. 514.033(2) and (3)
OccupancyBuilding department cannot issue a certificate of completion or occupancy until the operating permit is issuedDate of construction is the building permit dateFlorida DOH pool page; 25 TAC 265.181(f)
RenewalEvery year, posted in a conspicuous placeNot addressed in 265.181 or 265.183Fla. Stat. 514.031(4)
Teaching exemptionA private pool used for swimming instruction is not regulated as a public poolNot addressed in 265.181 or 265.183Fla. Stat. 514.0115(4)

For a built school in Florida, the Florida Department of Health pool page recommends contacting the department at least two weeks before the planned opening. The sequence below is the same one drawn in the diagram.

  1. Geotechnical soil report (SafeSplash Item 7 note 5).
  2. Engineered pool plans, stamped (SafeSplash Item 7 note 7).
  3. DOH operating permit application, filed before the building permit (Fla. Stat. 514.03).
  4. Local building permit (Fla. Stat. 553.79).
  5. Build the pool and air handling: heating, filtration, dehumidification HVAC.
  6. Local final inspection sent to DOH (Fla. Stat. 514.031(1)(a)5).
  7. DOH operating permit, then occupancy (Florida DOH pool permit page).
  8. Renew the operating permit every year (Fla. Stat. 514.031(4)).
Eight-step permit path for a built swim school pool in Florida Built pool in Florida: from soil report to annual permit Health department steps sit inside the building permit, not after it 1. Geotechnical soil report SafeSplash Item 7 note 5 2. Engineered pool plans, stamped SafeSplash Item 7 note 7 3. DOH operating permit application Fla. Stat. 514.03, before building permit 4. Local building permit Fla. Stat. 553.79 5. Build the pool and air handling Heating, filtration, dehumidification HVAC 6. Local final inspection sent to DOH Fla. Stat. 514.031(1)(a)5 7. DOH operating permit, then occupancy Florida DOH pool permit page 8. Renew the operating permit every year Fla. Stat. 514.031(4) Dark boxes: Florida Department of Health steps. Texas: DSHS may review plans (25 TAC 265.183); local authorities permit.
In Florida the DOH operating permit application precedes the building permit and the permit renews yearly. Sources: Fla. Stat. 514.03, 514.031; SafeSplash FDD Item 7; accessed November 3, 2026.

Rented and hosted formats skip steps 1 to 6 because the permit belongs to the pool owner: MAHC 5.1.1.4 issues it in the owner’s name. Before signing a pool rental or host agreement in Florida, ask for the current operating permit and the latest inspection report, which membership pools must post under Fla. Stat. 514.031(5).

How far apart are the Item 7 totals across three swim school filings?

Item 7 spans $24,250 for a SafeSplash Conversion Hosted site to $3,746,733 for a single Goldfish Swim School, a gap set almost entirely by whether the franchisee pays for the pool. The table lists every format in the three filings, alphabetically, with the issue date that governs each figure. Our guide to reading a Franchise Disclosure Document explains where Items 5, 6 and 7 sit.

Brand and formatItem 7 lowItem 7 highInitial franchise feeFDD issuedSource
British Swim School, Standard Territory$122,700$176,050$59,500April 21, 2026Item 7
British Swim School, Targeted Territory$95,200$151,050$39,500April 21, 2026Item 7
Goldfish Swim School, single school$1,663,263$3,746,733$40,000 to $50,000March 14, 2025Item 7
Goldfish Swim School, first school under an Area Development Agreement$1,733,263$3,816,733$70,000 development feeMarch 14, 2025Item 7
SafeSplash, Conversion Dedicated$73,500$306,000$27,500April 17, 2026Item 7
SafeSplash, Conversion Hosted$24,250$57,250$18,750April 17, 2026Item 7
SafeSplash, Dedicated$961,200$1,348,785$55,000April 17, 2026Item 7
SafeSplash, Dedicated with SwimLabs Technology Package$1,071,200$1,508,785$55,000 plus a $10,000 package feeApril 17, 2026Item 7 and note 17
SafeSplash, Hosted$57,500$81,000$37,500April 17, 2026Item 7
Figure 4Swim school Item 7 estimated initial investment by formatLow and high estimates, three FDDs issued March 2025 to April 2026
British Swim School, Standard$122,700British Swim School, Targeted$95,200Goldfish Swim School$1,663,263SafeSplash Conversion Dedicated$73,500SafeSplash Conversion Hosted$24,250SafeSplash Dedicated$961,200SafeSplash Dedicated with SwimLabs$1,071,200SafeSplash Hosted$57,500
Source: Item 7 of the Goldfish Swim School FDD (March 14, 2025), SafeSplash FDD (April 17, 2026) and British Swim School FDD (April 21, 2026), Minnesota CARDS. Accessed November 3, 2026.

Built-pool formats sit above $961,200 at the low end; rented and hosted formats stay under $176,050 at the high end. Source: three FDDs, Item 7, Minnesota CARDS, accessed November 3, 2026.

The Goldfish filing is the newest Goldfish Clean FDD listed in Minnesota’s CARDS database on November 3, 2026; a 2026 edition may be registered in other states, so ask the franchisor for the current issue date. Aqua-Tots Swim Schools also registers in Minnesota, but our search returned no Clean FDD for it, so it is not in the table. Sector-wide figures for 17 children’s education FDDs sit in our kids education franchise statistics report.

Goldfish Swim School FDD Item 7 table with the leasehold improvements row boxed
Goldfish Swim School FDD issued March 14, 2025, Item 7: leasehold improvements of $1,334,230 to $2,685,033, the largest line. Minnesota CARDS, accessed November 3, 2026.

How long from signing to the first lesson?

Item 11 puts a rented-pool British Swim School at 90 to 120 days from signing and a Goldfish Swim School at 600 days. SafeSplash estimates 3 to 6 months for a Hosted Location and 12 to 24 months for a Dedicated Location, yet its agreement requires a Dedicated Location to open within 18 months unless the franchisor extends the date in writing (SafeSplash FDD, Item 11).

FormatTypical time to open (Item 11)Contract deadlineSource
British Swim School90 to 120 daysLessons within 120 days of the Scheduled Opening Date, or the franchisor may terminateItem 11
Goldfish Swim School600 daysLease or purchase within 180 days; construction start within 330 days; open within 600 daysItem 11 F
SafeSplash ConversionWithin two monthsOne month in the schedule paragraph; two months in the site paragraph of the same ItemItem 11
SafeSplash HostedAbout 3 to 6 months6 monthsItem 11
SafeSplash DedicatedAbout 12 to 24 months18 monthsItem 11
Timeline of months from signing to first lesson for five swim school formats Signing to first lesson: Item 11 timing by format Months after the franchise agreement is signed (Goldfish days converted at 30.4 days per month) 0 3 6 9 12 15 18 21 24 months British Swim School rented or licensed pool 90 to 120 days Goldfish Swim School built school lease by day 180 build by day 330 open by day 600 SafeSplash Conversion existing swim school within 2 months SafeSplash Hosted pool inside a host club 3 to 6 months SafeSplash Dedicated built pool, leased shell 12 to 24 months deadline 18 months
Rented and hosted formats open in 2 to 6 months; built formats take 12 to 24 months or 600 days. Source: Item 11 of three FDDs, Minnesota CARDS, accessed November 3, 2026.

The upper half of the SafeSplash Dedicated estimate, 18 to 24 months, runs past its own 18-month deadline, so a written extension may be needed on a slow permit track. Goldfish starts its royalty minimum at the earlier of opening or 600 days after signing (Item 6), so a late build can start fees before lessons. Opening timelines in other franchise categories are compared in our research on how long it takes to open a franchise.

Who must hold a certificate before students get in the water?

All three filings tie opening to pool credentials. Goldfish Swim School requires a certified pool operator (CPO) certificate for every manager and at least shallow water lifeguarding for pool deck staff (Item 11 G.2). British Swim School requires a lifeguard-certified staff member at each pool whenever students are in the water. SafeSplash requires its Academy program before opening (SafeSplash FDD, Item 11).

BrandInitial training (Item 11)WherePool credentials namedSource
British Swim School89 hours classroom or online and 20 hours on the job; Aquatics Program 40 and 20; about 15 self-paced and 20 live virtual hours firstVirginia Beach, Virginia, and a designated training locationInstructors lifeguard certified by the Red Cross or similar; one lifeguard-certified staff member present whenever students are in the waterItems 1 and 11
Goldfish Swim SchoolAbout 13 required days, finished at least 60 days before opening; optional 24-hour lifeguard instructor weekTroy, Michigan, plus a virtual platformCPR, First Aid, AED and shallow-water lifeguarding in training; CPO for all managersItem 11 A.5 and G
SafeSplash Dedicated83 hours classroom and 50 on the job; 7-hour online recertification each yearNear Parker, Colorado, or remoteNo pool credential named in Item 11; the Operations Manual contents list a chapter titled Managing Lifeguards (Exhibit D)Item 11; Exhibit D
SafeSplash Hosted79 hours classroom and 49 on the jobNear Parker, Colorado, or remoteSame as DedicatedItem 11

The Goldfish CPO rule lines up with MAHC 6.3.1.1.2(5), which calls for a qualified operator onsite or within 2 hours at any venue used for swimming training. Goldfish budgets CPO courses and pre-opening wages for the general manager, front desk and swim teachers inside its $17,250 to $37,000 training line (Item 7 note 6). Initial training across franchise systems is compared in our franchise training programs research.

What does each brand collect once lessons start?

Goldfish Swim School and SafeSplash charge a 6% royalty; British Swim School charges 10% of Gross Sales with a monthly floor that rises to $3,500 from the fourth full calendar year. Each adds a 2% marketing contribution, and the two shared-pool formats add a pool fee of 10% to 25% of revenue on top (British Swim School FDD, Item 6).

BrandRoyaltyMonthly minimumMarketing contributionPool feeSource
British Swim School10% of Gross Sales$1,500 in the second full calendar year, $2,500 in the third, $3,500 from the fourth2% of Gross SalesPool Program fees, typically 10% to 25% of lesson revenues, if a Licensed Pool is usedItem 6; Item 7 note 5
Goldfish Swim School6% of gross sales$1,250 for the first 90 days, then $4,000Greater of $1,300 a month or up to 3% (currently 2%) after the first 90 daysNone; the franchisee owns or leases the buildingItem 6
SafeSplash6% of Gross Revenues; Conversion 3%, then 4.5%, then 6% from the third yearNone in the royalty rowStrategic Marketing and Promotions Fee, 2% of Gross RevenuesHosted Location Fee, the greater of 10% to 25% of Gross Revenues or $1,200 to $4,000 base rentItem 6; Item 7 note 15

All three filings include an Item 19. Goldfish reports unaudited 2024 averages for 155 of its 172 franchised schools open at least 12 months; British Swim School reports class-year metrics and contracted pool metrics for 2023 to 2025; SafeSplash reports fiscal 2025 results for Dedicated and Hosted franchised locations. This site does not reprint Item 19 figures; read them in each FDD and see our research on what Item 19 disclosures contain. Royalty structures across the full sample are in our franchise royalty rates report.

Which swim school numbers in circulation miss the filings?

Two widely indexed pages carry swim school figures that do not match the filings opened for this article. A lender cost guide dated May 2026 gives Goldfish Swim School a $60,000 fee and a 7% royalty, and a franchise directory lists a British Swim School total below the April 2026 FDD’s low end (British Swim School FDD, Item 7).

Claim in circulationWhere it appearsWhat the filing saysSource
Goldfish total $1,600,000 to $3,200,000; franchise fee $60,000; royalty 7%A lender cost guide dated May 6, 2026, which does not name the FDD edition$1,663,263 to $3,746,733 total; fee $40,000 to $50,000; royalty the greater of 6% or $4,000 a month after 90 days (FDD issued March 14, 2025)Items 6 and 7
British Swim School total investment $108,850 to $145,200A franchise directory listing viewed November 3, 2026$122,700 to $176,050 for a Standard Territory and $95,200 to $151,050 for a Targeted Territory (FDD issued April 21, 2026)Item 7

A later Goldfish edition registered outside Minnesota could explain the lender figures, which is one more reason to work only from the FDD the franchisor hands you, dated within the 14-day disclosure window.

Matching the format to your cash, calendar and site

The pool route decides most of the cost, the calendar and the permit work, so start from what you can fund and how long you can wait. Each row uses a threshold printed in the filings or statutes above. This is general information from public filings, not legal, financial or investment advice; have a franchise attorney and a pool engineer test each row against your site.

IfThen look first atThreshold from the filingsSource
You can commit under $200,000 and want lessons within about 4 monthsA rented or licensed pool (British Swim School) or a SafeSplash Hosted Location$122,700 to $176,050 and 90 to 120 days; $57,500 to $81,000 and 3 to 6 monthsItems 7 and 11
You already run an independent swim school with its own poolSafeSplash Conversion$73,500 to $306,000 (Dedicated) or $24,250 to $57,250 (Hosted); royalty 3%, then 4.5%, then 6%SafeSplash Items 6 and 7
You can fund about $1 million and wait 12 to 24 monthsSafeSplash Dedicated$961,200 to $1,348,785; about 4,500 square feet; 18-month deadlineSafeSplash Items 7 and 11
You can fund $1.7 million or more and a 600-day runwayGoldfish Swim School$1,663,263 to $3,746,733; 6,000 to 9,500 square feetGoldfish Items 7 and 11
The landlord offers no tenant improvement allowanceRe-price the buildAdd $55 per square foot, or $247,500 on 4,500 square feetSafeSplash Item 7 note 8
The site is in FloridaFile the DOH operating permit application before the building permitPlan approval $275 to $500; initial operating permit $125 to $250Fla. Stat. 514.03 and 514.033
The site is in TexasAsk the city or county health authority for its pool permit and plan rulesState standard: 2021 ISPSC Chapters 4 to 625 TAC 265.181
The water tap fee is unknownAsk the local unit of government before signing the leaseGoldfish budgets $0 to $93,000Goldfish Item 7 note 12

Built formats usually rest on a loan, and the SafeSplash filing says lenders typically treat a tenant allowance as working capital rather than a reduction in the loan. SBA lending to franchise buyers is covered in our SBA franchise loans report, and state licensing for a child-focused building is compared in our daycare franchise licensing guide.

How we compiled this

We read three swim school Franchise Disclosure Documents filed in Minnesota (issued March 14, 2025, April 17, 2026 and April 21, 2026), the CDC Model Aquatic Health Code 2024 (5th edition), four sections of Chapter 514, Florida Statutes, the Florida Department of Health pool page and two Texas rule sections on the Legal Information Institute copy, all accessed in November 2026. A fourth swim school filing could not be retrieved. Every Item 19 figure was excluded under this site’s no-earnings rule, and no revenue or profit arithmetic appears.

Frequently asked questions

How much does it cost to open a swim school franchise?

In three Minnesota-filed FDDs, Item 7 runs from $57,500 for a SafeSplash Hosted Location to $3,746,733 for a Goldfish Swim School, with British Swim School at $122,700 to $176,050 for a Standard Territory. Existing independent schools converting to SafeSplash start at $24,250. The pool route drives the gap: a built pool carries $679,550 to $2,685,033 in leasehold improvements across the two building formats.

Do you have to build a pool to own a swim school franchise?

No. British Swim School franchisees rent pools from hotels or fitness centers or license them through the franchisor’s Pool Program, typically paying 10% to 25% of lesson revenues (April 2026 FDD, Item 7 note 5). SafeSplash Hosted Locations operate inside a host club’s pool. Goldfish Swim School and SafeSplash Dedicated Locations require building an indoor pool in a leased or owned building.

How much do swim school franchise owners make?

This site does not publish earnings figures. All three filings reviewed include an Item 19: Goldfish reports 2024 averages for 155 schools, British Swim School reports class-year metrics, and SafeSplash reports fiscal 2025 results for Dedicated and Hosted sites. Owner income also depends on the 6% or 10% royalty, the 2% marketing contribution and any 10% to 25% pool fee in Items 6 and 7.

How long does it take to open a swim school franchise?

Item 11 estimates 90 to 120 days for a British Swim School on a rented pool, about 3 to 6 months for a SafeSplash Hosted Location, about 12 to 24 months for a SafeSplash Dedicated build and 600 days for a Goldfish Swim School. Goldfish also sets a 180-day lease deadline and a 330-day construction start deadline in its March 2025 FDD.

Do swim school instructors need lifeguard certification?

The franchisors require it in different forms. British Swim School requires instructors to be lifeguard certified by the Red Cross or a similar service and a lifeguard-certified staff member at each pool whenever students are in the water. Goldfish requires shallow-water lifeguarding for pool deck staff and a certified pool operator certificate for every manager (March 2025 FDD, Item 11). State and county rules may add more.

What permits does a swim school pool need in Florida?

A public pool in Florida needs a Department of Health operating permit. The application goes in before the building permit application (Fla. Stat. 514.03), the department charges $275 to $500 for plan approval and $125 to $250 for the initial operating permit (514.033), and the permit renews every year (514.031(4)). A private pool used for swimming instruction is not regulated as a public pool under 514.0115(4).

Sources

Find the Right Franchise Consultant

Answer a few questions about your budget and goals. We introduce you to a consultant who works with buyers like you.
Get My Free Franchise Match
Free for buyers. No obligation.
Franchise consultants are usually paid by franchisors, so their help is free to buyers. This site may be paid by consultants for introductions. Read our disclosures.